We are a brand that has said from day one that we MUST be more than an apparel company and we MUST give back. Fortunately, our amazing customers have given us the platform to support some amazing causes. We are extremely grateful to those who serve or have served this great nation (especially our fellow military and first responder communities). We hold a special place for those who have made the ultimate sacrifice while downrange or in the line of duty. We are also proud to support charities that center around cancer research, prevention, and treatment. We’ve all had a loved one affected by cancer, so it is an obvious cause we can all unite around! Many of the products you can shop on our site are directly tied to these charities, and we are grateful to have your support!
The Navy SEAL Foundation provides immediate and ongoing support and assistance to the Naval Special Warfare Community and its families, including a comprehensive set of programs specifically designed to reduce the stressors associated with the tremendous amount of uncertainty and pressure that comes with life in Naval Special Warfare (NSW). Since the 9/11 terrorist attacks, there has been an unprecedented demand for Special Operations Forces around the globe. SEALs spend up to 270 days away from home each year in the most unforgiving environments and training at an unrelenting pace in order to maintain their ability to execute our nation’s toughest military missions. Their commitment to our country and the mission is only possible because of the significant personal sacrifices made by their families. The Foundation focuses on a comprehensive set of programs designed to improve health and welfare, build and enhance resiliency, empower and educate their families, and provide critical support during times of illness, injury, and loss.
The goal of 5-5-5 Firefighter Fitness is to have a tangible effect on the reduction of line of duty deaths among firefighters by encouraging them to workout and providing needed fitness equipment to firehouses. Historically, approximately 50% of firefighter fatalities can be attributed to cardiac related events. Therefore, workouts are provided, for free, that are geared toward the rigors of the firefighting profession. Additionally, their Strength is Our Foundation grant program provides necessary fitness equipment to firehouses across the country who earn the grant.
Each year, between 140 and 160 officers are killed in the line of duty, and their families and co-workers are left to cope with the tragic loss. C.O.P.S. provides direct resources to help them rebuild their shattered lives. It has over 50 Chapters nationwide that work with survivors at the grass-roots level, including various programs for our fallen hero’s spouses, children, parents, coworkers, and extended family. These programs include academic scholarships, “C.O.P.S. Kids” Summer Camp, counseling programs, special retreats, trial and parole support, and so much more. C.O.P.S. also offers direct training and assistance to law enforcement agencies nationwide on how to respond to the tragic loss of a member of the law enforcement profession. C.O.P.S. is a 501(c)(3) non-profit organization, and its programs and services are funded by grants and donations.
We donate a portion of all Pink Splash Vitality Bra to Bright Pink. Bright Pink is the only national non-profit organization focused on prevention and early detection of breast and ovarian cancer in young women. Their aim is to reach the 52 million young women in the United States between the ages of 18 and 45 with their innovative, life-saving breast and ovarian health programs, thereby empowering this and future generations of women to live healthier, happier, and longer lives. Bright Pink sees a world in which fewer people die from breast and ovarian cancer. They aim to educate and inspire women to move from awareness to action, practicing risk reduction and early detection as a part of a proactive life.
Project Purple is a non-profit organization created to raise awareness of pancreatic cancer, support patients and families affected by the disease, and fund research efforts to defeat this form of cancer. Project Purple was created because Founder Dino Verrelli’s father, Gionvanni, was diagnosed with pancreatic cancer in 2008. In 2011, Giovanni passed away from the disease and Dino promised his father he would never stop trying to defeat the disease. Project Purple’s primary fundraising comes from participating in Marathons, Half Marathons, and 5K Races across the country; including the top four U.S. marathons. Their team consists of runners from all over the world, most of them have been touched by pancreatic cancer. This charity has rapidly growing support from the fitness community that is empowering them to bring much needed awareness to Pancreatic Cancer.
Barbell 4 Boobs’ mission is to build communities that take action against breast cancer. Their vision is to redefine the standard of care in breast health and improve quality of life post diagnosis. They provide educational resources for fitness professionals and medical providers on the importance and intricacies of proactive living through early detection and fitness post diagnosis of breast cancer. They also ensure everyone has access to low cost breast screening services through our Right to Know (RTK) program and fitness programs post diagnosis through Resources After Diagnosis (RAD) program. They are an incredible organization doing tremendous things for the community!